For people with an idea, capital, and no time.
You give us 6–8 hours a month. We give you a brand, a live website, a search presence, running ads and real customers. From notebook idea to functioning business in 90 days.
Brands launched across cleaning, beauty, fintech, immigration and industrial services
The team enterprises like Clear Protect bring in to rewrite their go-to-market
Every discovery session is free
The problem
You've had the idea for months. Maybe years. The golf accessories brand. The booking app. The consulting practice with your name on it.
What you don't have is the eleven months of evenings it takes to find a designer, argue with a developer, learn what a Search Console is, shoot the product, set up the ads, and still show up to your actual job on Monday morning.
So the idea stays in the notebook.
We are Backstage. And we want your notebook idea out of the notebook.
Backstage Launch
Backstage Launch is a done-for-you business launch service. We take an idea you believe in and build it into something real — brand, product presence, website, search, social, ads — while you stay in your job, your role, your life.
You are not hiring six freelancers and project-managing them at midnight. You are hiring one team that has done this dozens of times.
How it works
We pressure-test the idea, look at the category and the competitors, and agree on scope and budget before a single invoice exists. If we don't think it'll work, we'll tell you in this session.
Your time: 1–2 hours
Positioning, naming decisions, brand identity, brand assets, domain and professional email secured in your name. You see options. You pick.
Your time: approvals only
Website or e-commerce MVP. Search Console and SEO readiness. Social presence. Ad accounts configured. Product or service photography, briefed and shot.
Your time: approvals only
We go live, run the opening campaigns, and hand you a working business with the keys. Then you either take it from here — or keep us on a Run retainer for ongoing marketing and qualified lead generation.
Your time: your call
What's included
Brand identity and design system · Brand strategy and positioning · Domain, professional email and brand asset ownership
Service-booking website or e-commerce MVP · Custom web application builds · Ongoing maintenance on higher tiers
Google Search Console setup · SEO readiness and keyword mapping · Enterprise SEO + AEO — because being found in 2026 means being cited by AI assistants, not just ranked on Google
Google Ads and Meta account setup · Campaign build and launch · Multi-channel media planning including LinkedIn and direct publishers
Social media presence · Launch content and cross-posting · Product and service photography, briefed and shot · Content strategy built on defined content pillars
Category and competitor review · Go-to-market strategy · Customer segmentation
Packages
Starter Launch
For testing an idea in market, fast.
Growth Launch
For an idea you're ready to put real weight behind.
Full Brand Launch
For a business, not an experiment.
Concierge Launch
For a venture you intend to scale.
Pricing transparency
Our fee covers strategy and execution.
That's it.
You pay actuals, directly, with zero markup for: domains and hosting · software and CRM licences · product samples and shipping · advertising spend · stock imagery and fonts.
We don't touch those invoices and we don't take a commission on them. You'll see every number before the project starts, and the scope is fixed in writing. No surprise line items, no "that's out of scope" three weeks in.
And every discovery session is free. Including the one where we tell you the idea needs work.
Ownership
Every asset — the brand, the domain, the code, the ad accounts, the social handles — is registered in your name and handed to you. We are your build team, not your co-founder.
For a small number of ideas we believe in strongly, we'll also consider a build-for-equity partnership. By invitation, after discovery.
Proof
Brand, identity and a booking-enabled service site covering six GTA cities, from residential deep cleaning to 24/7 emergency water extraction. Live and taking bookings online.
Niche marketplace brand and complete digital presence.
A personal brand turned into a bookable business.
Professional services brand and lead engine.
Fintech brand and digital build.
We rewrote their go-to-market strategy and designed and developed a dual service-and-product e-commerce site, backed by enterprise SEO and multi-channel advertising across LinkedIn, Google Ads and search. Clear Protect's own client list includes Fonterra, ASB, Auckland Council, Maersk and NZ Paralympics.
Brand strategy, brand identity, end-to-end website build, complete Google Search Console setup and a month of digital advertising.
You're not getting a junior team practising on your idea. You're getting the team enterprise operators bring in to fix their go-to-market.
Questions & answers
Book a free discovery session. Thirty minutes, no pitch deck, no obligation. You'll leave with a clear view of what it would take, what it would cost, and whether it's worth doing at all.
Free · No obligation · You'll get a straight answer, even if it's no.